Strategic Positioning · Product marketing · B2B SaaS & Software
Most growth plateaus aren't a product problem
They're a positioning problem — built when staying open to everyone made sense, and never revisited since you found what actually works.
As a Product Marketing Consultant, I help B2B SaaS Founders and CEOs clarify their positioning strategy, then lead their revenue teams to accelerate their business growth.
B2B SaaS Founder
60% MRR growth in 2-month
We worked with a consultants before, but none were as engaged, concrete, reliable as Gaspard. From our work with him, we saw a 60% MRR growth in two months only. I'm nothing but grateful for Gaspard's help, and looking to work with him for many more years.
George Gogidze
Founder @ Leadpipe
The Problem
The Plateau Paradox
The same approach that built your growth — staying open to every segment, every use case, every opportunity — is the one capping it now.
The pitch keeps expanding to cover more use cases, because no segment has been prioritized.
Leads come in from segments your team can't close at the same rate as your best ones.
The ICP stays broad because narrowing feels like risk — not because the data supports it.
HOW IT WORKS
Clarify the target to precise your aim
My 3-step process to help you accelerate your revenue growth.
Step 1
Map where you actually win
Every company sells into multiple segments — each one a combination of audience, use case, and product fit. Most have never ranked them. This step does: mapping every segment you're active in and ranking it by where the product-market fit is strongest — deal velocity, ACV, word of mouth — not by revenue alone.
Segments → ranked
Step 2
Commit to a position
The ranking becomes a choice. One segment, one use case, becomes the position you lead with — on the website, in the pitch, in every conversation that follows. Everything else gets deprioritized, not because it's wrong, but because it's diluting the segment that's already working.
Ranked → positioned
Step 3
Equip and lead the revenue teams
A position only compounds if revenue teams are built around it. This step puts the chosen segment into prospecting, messaging, and campaigns — and stays involved to lead the rollout, not just hand over a slide.
Positioned → Growing
results
Positioning for Growth
+60% MRR in 2 months
After repositioning around the use case driving 80% of revenue.
3x Inbound Pipeline in weeks
After repositioning from a "every CEO possible" to a specific CMO audience.
4× growth rate
After dropping broad industry targeting for one sharp segment.
Sales cycle halved
After repackaging 32 products into 12, around clear use cases for top buyer needs.
3 Enterprise Deals in 6 weeks
From a new product go-to-market.
SLG → PLG
Switched motion without killing growth, while preparing for international scale.
Testimonials
What founders, CEOs and CMOs say
Faster Enterprise Sales
In an environment marked by long sales cycles and demanding prospects, Gaspard helped us identify and prioritize the right use cases, targets, and segments to accelerate our sales results. He structured our messaging, empowered our sales and marketing teams, and brought real strategic clarity to our go-to-market strategy. He’s exactly the kind of person we need when we’re shifting into high gear.
Rebecca Toth
CEO @ Yxir by EDF
Powerful Product Positioning
Working with Gaspard has been a real help in laying the foundations of our product marketing and refining our messaging. He was able to quickly understand our yet technical solutions fully, and structure powerful messages to better address our market. I highly recommend his expertise!
Gwendoline Savoy
CMO @ Powens Group & Unnax
Messages that resonate
Gaspard managed to simplify our messages while making them much clearer for our target audience. He's not only super-professional, he's also a great listener and really understood our needs. I recommend him without hesitation, and I won't hesitate to call on him again in the future. Thanks again, Gaspard!
Sabrina Akherraz
Marketing Manager @ Primelis
Impactful Content Marketing
Thanks to Gaspard's expertise and pragmatic approach, our team has transformed its communications strategy, generating impactful content that translates into concrete results. His passion and dedication as a marketing consultant has inspired us and we highly recommend him.
Eric Houvenaghel
Founder, CEO @ Ytria & Sapio365
Crystal-Clear Messaging
We're expanding from Sweden into the US, so we really needed to nail our website's messaging. Gaspard had a clear method, understood our product, and designed a solid strategy. [...] It was a pleasure to work with him.
Daniel Göhlin
Founder @ Gung
Efficient GTM Messaging
Gaspard helped us efficiently in structuring our Messaging for our Juri'Predis product, and in aligning and onboarding our Marketing & Sales teams. We appreciated the workshop, that we found very concrete with actionable methodologies. We quickly measured how much time we could save thanks to the tools, frameworks and process delivered, when we created our product webpage.
Emeline Guzzon
Go-to-Market Manager @ Bricklead
Clear Target Customers
It's really the ICP part where we had to rack our brains. At a time when we're always overwhelmed and stuck thinking about "but who should we really be targeting?", Gaspard is bringing this external eye to our business that saves us this precious time.
Paul Echaiz Guevara
Co-founder, COO @ Sypher
Shorter Sales Cycles
Gaspard provided some extremely valuable nuggets in his consultation one of which is adding more clarity on the Quizzy team and breaking down the services more. This helped in better buyer journeys. He definitely knows what he is talking about.
Hijan Banerjee
Founder @ Quizzy
Operational GTM Guidance
I had the opportunity to work with Gaspard at Yxir on positioning and messaging. Gaspard is a deeply proactive and intelligent person who always asks the right questions at the right time, with a genuine desire to help and ensure no one is left behind. He clarifies complex topics and crafts messages that resonate with both operational teams and decision-makers, while remaining very approachable and generous with his feedback. I highly recommend him for any product marketing or go-to-market strategy role.
Yanis Hachemi
BDR @ Yxir
Clear GTM Strategy
Our calls gave me clarity, a roadmap on how to improve our strategy and operations for both our main target for lead generation and our go-to-market in another country. I recommend Gaspard for every marketing leaders looking to get advice on how to improve their B2B marketing results.
Sakshi Yadav
Marketing lead @ Publive
Refined Sales Pitch
Working with you has really helped me clarify our positioning and refine our key messages—from the wording to the elevator pitch and the “pain grenade questions.” You’ve always been very attentive to our operational needs, which has allowed us to produce content that’s immediately actionable. I also really appreciated your help in coaching our business development representatives, which helped us further structure our sales approach.
Jordane Mace
Head of Sales @ Yxir
Clear Roadmap
In just one hour, Gaspard helped me sort things out and refocus my efforts on the right issues. Much more clarity, and very concrete suggestions for moving forward. Exactly what I needed.
Matthieu Napoli
Founder @ Null
Sharp Messaging
From our very first exchanges, Gaspard brought strategic depth and clarity to the table. His ability to quickly understand the product, the target audience, and the messaging challenges was impressive — but what stood out even more was the way he challenged my approach to page structure and narrative logic.
He encouraged me to structure reusable page templates and anchoring messaging choices to specific outcomes. His writing was sharp and aligned with the brief, and his feedback was always constructive and grounded. No fluff — just smart thinking and clear copy. Whether you need someone to write, challenge, or define your product messaging, Gaspard is your go-to partner. Highly recommended.
Sébastien Millanvoye
Product Marketer @ Graines de Produit
Clear GTM Focus
We truly appreciate Gaspard's valuable advice and guidance; it has provided us with a clear direction to proceed.
Heeba Aansari
Heeba Aansari, Marketing lead @ VoiceGenie
Pricing
How to work with me
Three ways to engage, depending on how involved you want me to be.
1:1 Calls
Sparring partner & Coaching
€450 / call
90-minute calls, paid per session
You run the segment mapping and positioning work yourself. Calls are there to pressure-test your thinking, unblock decisions, and keep you honest about what the data is actually saying.
Best for founders comfortable doing the work who want a sharp outside read at key decisions.
Fractional role
I embed in your business
€1,200 / day
Day rate, 4-6 weeks minimum engagement
I work inside the business as a fractional positioning lead — running the diagnostic, making the call, and staying embedded to roll it out across the team.
Best for companies that want someone leading the work alongside them, not just advising from outside.
Sprint Project
Healthy pressure to make this strategic decision
€7,500 – €21,500
Fixed-scope sprint
A contained sprint covering analysis, workshops, and stakeholder and customer interviews — ending with a prioritized position and a plan to put it into market.
Best for companies that want the diagnostic and positioning done end-to-end within a defined timeline.
Trusted by 30+ B2B SaaS/Software/AI
About
Gaspard
I help B2B tech companies find the use cases that drive their best deals — and turn them into a positioning strategy to build the next growth phase on.
At a certain stage, growth stops being a product problem. The friction isn't coming from what you've built — it's coming from selling into the wrong situations, or not being clear enough about the right ones.
The signal is almost always already in the business: in the closed deals, the best customers, the conversations where everything clicked. It just hasn't been read clearly from the outside yet.
FAQ
A few likely questions
Mail me at hello@gaspardpastural.com if you can't find your answer.
How is this different from a branding or messaging agency?
Agencies usually start with how to say it. This starts earlier — with which segment to say it to, based on where the product-market fit is already strongest. The messaging only makes sense once that choice has been made.
We already have a sales motion running. Does this replace it?
No. It builds on what's already working — the deals closing, the customers staying, the patterns your team can feel but hasn't mapped. Nothing about your existing motion gets thrown out; it gets focused.
What stage of company is this for?
B2B software companies with real traction — enough closed deals and customer history for the signal to actually be there. For pre-revenue or pre-product-market fit ventures, I only offer 1:1 advisory, coaching and sparring partner calls.
What will change afterward? Will we have lots of homework?
You and your teams will have a much clearer drive, aligned to increase your profitable growth exponentially while reducing your overall acquisition efforts. Your operations will have to adapt to this strategy, as it'll lean toward efficiency rather than noise.
How long before this shows up in the numbers?
It depends on the starting point and the engagement. The results above happened within weeks to a couple of months — but the work itself is the diagnostic and the choice; what it produces downstream depends on how fast the team can execute on it.
When should we invest?
There'll be a time you'll feel a growth plateau: you're doing a lot, in lots of direction, yet everything you do to grow is harder than it should. If you're thinking "we're doing everything right, we should be growing 10x" but you're not, we probably need to have a chat.